My name is Ayan and I’m a first year accounting student at the U of A. I decided to #BoyCott Brandy MelVille because of it’s discriminatory outlook on clothing sizes. What I what to get out of this project is to stop the discriminatory clothing biases set in Brandy Melville’s “one size fit all “ branding policy. This standard of marketing is not only irrational but harmful for most young girls out there. Therefore, boycotting Brandy MelVille for me is a must for young girls out there like myself in order to address this issue at a larger scale.
What I hope to get out of our blog post is to encourage young adults out there to be more verbally outspoken and not timid when it comes to serious issues such as the one size fits all policy that Brandy Melville envisions for most young girls out there. Moreover, this idea of categorizing 95% of most women “fat” due to the exclusive branding decision that a clothing company decided to make, brings no value but rather diminishes that companies foundations and ethics. For this reason, we will need your support and we eagerly encourage you guys out there to stand up to discriminatory standards that are evolving in most clothing stores such as Brandy Melville’s by supporting our endeavors or by signing our petitions, as well as tweeting us on twitter!